Media
Bush-born Beauty
Brian R Richards WebsiteThese days with every women’s glossy fairly oozing body-care products between their advert-rich pages, you might wonder about the wisdom of launching yet another product into this crowded space. But a little closer inspection reveals that there just might be a little territory amongst the big brand hitters that could be carved out and, in time, owned.
The surfeit of contenders for the body-care dollar hasn’t fazed the instigators of Kio Kio, a new brand of body care products offering a distinct New Zealand botanical provenance.
Like most pharmacists, Kio Kio co-founder Liz Young’s daily exposure to her customers’ countless questions and viewpoints offered valuable insights into the human condition. When it came to body-care products, many of her customers felt the traditional branded creams tended to look good on the outside but were often heavy to use, irritating, actually had poor moisturising properties and contained petrochemicals.
On the other hand, the more natural products often lacked the pharmaceutical elegance that her more discerning customers were now expecting. Kio Kio’s view is that the majority of green/ethical products, with their hair-shirt purity, herbal aromas and limited design ethic, have fallen below many consumers’ cosmetic radar. Kio Kio’s aim, as with other successful companies entering the environmentally ethical space, is to bring consumers into the fold without them feeling they are making a sacrifice to do so.
In fact, Kio Kio is seeking to enhance desirability by putting the ‘gorgeous’ into ‘green’ – emphasising a pleasurable, sensuous, regenerative connection with New Zealand’s unique natural landscape.
To read the full article follow the link to the Brian R Richards Website